Art direction for Charlotte Russe’s October 2018 photography. Based on the handle “All Lit Up”, this campaign showcased our night out looks. The styling and beauty was focused on shine and all white outfitting trends. Photographer: Leslie Kirchhoff
Still life art direction for Charlotte Russe’s Holiday season. Photographer: Lucas Saugen
Online branding for Charlotte Russe’s “CR Denim” campaign. The focus of this campaign was based around the tagline Fit For Every Curve. Showcasing the benefits of CR denim for woman of every size and shape. Assets include Homepage, Landing Page, and Email.
Art Direction for Charlotte Russe’s Halloween photography. Photographer: Leslie Kirchhoff
Flat lay art direction for Charlotte Russe. Photographer: Lucas Saugen
Cross channel campaign for Holiday season. Based around the tagline, "Glow For It", this seasonal campaign drove the creative for both stores and digital.
Trend story based around Summer’s pop colors. Featured in Homepage & Email.
The welcome series emails are a key touch point to introduce customers to Charlotte Russe, and begin earning their brand loyalty. These emails are to introduce her to the brand, and inform her of her “CR Squad” perks.
Art direction & design for Charlotte Russe’s Instagram assets
Lookbook layout for fashion designer Natasha Thomas.